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Featured Conference Speakers
Howard Wolf | Principal, HW3 Group
Howard Wolf, a certified master restorer, has been in the cleaning, restoration, and construction industries since 1984. He is the Principal and founding member of HW3 Group and is Past Chairman of the ANSI Standards Committee for the Institute for Inspection Cleaning and Restoration Certification (IICRC). He formerly sat on the board of directors of IICRC (2001-2009) and was Chairman of the S500 Water Damage Standard (1999-2013) and Chairman of Standards (2012-2018). He is also the current chair of the new standard writing body, S550 Commercial Drying Standard.
He has extensive large project management and building diagnostics experience with particular expertise in public facilities and government agency projects. Howard has worked on almost every facet of an insurance claim, and has represented property owners, managers, and tenants, as well as, restorers, contractors, and insurance professionals.
John Wallace | Director and Executive Chair of the Board, Caldwell
John Wallace is the executive chairman of Caldwell, where he continues to help the organization deliver on its mission to connect our clients with transformational talent. He also mentors and coaches the leadership team, advising on key strategic initiatives.
Prior to becoming executive chairman in September 2024, John was the CEO of Caldwell. During his 16-year tenure, Caldwell grew from 15 partners and $16 million in revenue to 55 partners and $98 million revenue.
In addition to serving on Caldwell’s board of directors since 2008, John is currently a member of the Selection Board of “A Seat at the Table,” an initiative, under the auspices of the Canadian Foundation for Physically Disabled Persons, advocating for greater board representation of physically disabled Canadians.
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George Hernandez | Senior Vice President of Commercial Operations, PuroClean/Signal Liaison
George Hernandez has been in the insurance and restoration business since 1998 and has owned several businesses relating to that industry.
George started working at Travelers Insurance as a customer service representative and during his tenure moved up into management as a Unit Manager. George’s concentration was in Residential Property Claims and was a member of the Travelers Insurance Storm Response Team. In 2004 George left Travelers and began his career as a Project Manager for a ServiceMaster franchise. George’s ultimate goal was to be an independent business owner, and in 2005 he purchased his first SERVPRO franchise. He purchased his second franchise in 2007 and sold both franchises in 2012.
George kept the parent company open and started a construction and remodeling company as a subsidiary. He ran this company for four years and sold it in 2016 when he joined the PuroClean team as a Regional Director. During his time at PuroClean he has assisted in the launch of Commercial Operations and is also responsible for the relationship between PuroClean and Signal Restoration.
Sherri Spohn | Director of Sales and Franchise Growth Operations, PuroClean
Sherri Spohn started her restoration career in 2010 when she was hired by a South Florida PuroClean franchise location to focus on their sales and marketing efforts. Sherri was then given the opportunity to join the Business Development Department at the Home Office in 2019 as a Business Development Director, with a focus on commercial sales.
Sherri was promoted in July of 2022 to Director of Sales and Franchise Growth, a new role within the company that focuses on expanding our organizational sales strategy while working directly with Franchise Owners and their business development representatives.
Additionally, Sherri works with Franchise Owners with a hands-on approach on how to immerse themselves into their local markets to build strong relationships that will drive continual organic revenue to their business.
Darren Hudema | Director of Training and Technical Services, PuroClean
Sherri Spohn started her restoration career in 2010 when she was hired by a South Florida PuroClean franchise location to focus on their sales and marketing efforts. Sherri was then given the opportunity to join the Business Development Department at the Home Office in 2019 as a Business Development Director, with a focus on commercial sales.
Sherri was promoted in July of 2022 to Director of Sales and Franchise Growth, a new role within the company that focuses on expanding our organizational sales strategy while working directly with Franchise Owners and their business development representatives.
Additionally, Sherri works with Franchise Owners with a hands-on approach on how to immerse themselves into their local markets to build strong relationships that will drive continual organic revenue to their business.