Welcome Address From Jason Reis, President & COO

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 I am thrilled to see so many familiar faces, and new ones as well, gathered here in beautiful St. John’s, Newfoundland. This year marks a pivotal moment for our franchise network, achieving a remarkable 15 years in business and continuing to grow, innovate, and lead the property restoration industry across Canada.

As many of you know, 2024 was filled with many challenges and opportunities for our network. We started the year in a tremendously quiet season, with an unprecedented low in claim volume and weather events, challenging our teams to diversify and increase their local sales efforts to maintain revenue streams. The summer months arrived with large opportunity, as natural disasters quickly started to make up for lost time, affecting areas all across the nation and placing a welcome demand back on our industry.

It was incredible to stand back and watch how our PuroClean family responded to these challenges and opportunities all throughout the year. Locations became passionate about diversifying their service offerings and sales efforts, while looking for more opportunity to expand their businesses. We had teams mobilize into other provinces to assist local teams with relief efforts during our much-anticipated CAT season, showcasing the resilience and dedication that makes PuroClean Canada truly stand out amongst our peers.

This year’s conference theme, Rock Solid Performance: The Sales Edge, captures the essence of our last year extremely well. Our locations worked diligently to maintain service levels, while expanding local sales efforts and seeking new opportunities when the weather events were not present to fulfill the regular volume of work. We do not want to lose momentum in this space as we quickly approach 2025, but rather foster it, increase it, and expand it into a regular practice across our network, no matter the season.

Over these next few days, you will have the opportunity to attend intentional training workshops, hear from our industry leaders, and connect with your peers who share the same commitment to growth and success in their businesses. I encourage each of you to make the most of this time. Ask questions, share your experiences, and find new ways to continue driving your businesses forward.

I want to personally thank each and every one of you for your hard work, dedication, and unwavering commitment to PuroClean’s mission over this last year. We have exciting times ahead in 2025 and I am honoured to continually work alongside our tremendous Canadian network of business owners.

Looking forward to the best PuroClean Canada conference yet!